Maintaining a style and theme on social media

14 January 2023

In general, “design style” refers to how certain design elements, such as colors, fonts, compositional styles, and so on, are employed, but on a deeper level, it relates to the techniques a designer utilizes to achieve certain design goals. A design theme is an overarching idea that is used to maintain consistency and repetition in the design of several goods in the same family. Consistency may be found in packaging, advertising efforts, and so forth.

The second thing that most people ask me is how I decide on a design and theme for a social media page. That is precisely what this post will discuss.

Images, infographics, and photographs take up more space in social media news feeds than quotations and prose. The first guideline I follow is that none of my designs contain a lot of text.
People are predisposed to respond to visuals, therefore infographics and photographs engage them more than standard postings. Photos are frequently used as the major material on Tumblr, Instagram, Pinterest, and Google+; Facebook and Twitter posts with photographs have higher interaction than ones without them; and Instagram posts frequently feature images as the primary text. Visual content is far more likely to be ‘shared,’ ‘liked,’ or ‘favored’ on social media.

Take advantage of different social networks by optimizing your images

The engagement rate of posts with images is much higher than posts with links and text.
An image-based post has a much higher engagement rate than a post with links and text.

There are generally different dimensions required for each platform.
In order to simplify this process, Canva has a selection of social media templates formatted to the optimum size for each network. Once you open the custom dimensions, you can easily create your own designs.

Always incorporate your logo

It is a very good idea to always use your logo as your profile picture in your social media profiles. If you manage to retain the concept, you can slightly alter your logo for various sites. Using your logo everywhere becomes a part of your brand’s style. 

It is best to have a profile picture that matches your cover photo

Since we want consistency in theme and style, I highly recommend ensuring that your cover photo and profile picture complement each other, in terms of colors, font, elements, or content. In order to properly balance these two components, you can apply the same filter to both the pictures. You can also achieve this by using the same color palette and mood. To do this, make use of the color picker tool. Needless to say, both the pictures must communicate the brand’s purpose and objectives in the best way they can.

Always be consistent with images

What does that even mean?

Essentially, the style of the images must be consistent with each other. Moreover, they must also align with your brand. By thinking about your target audience and the product or service you offer, you can discover your brand’s personality and replicate it in your design. For instance, if your brand is a fitness-based company, ensure there are lots of images demonstrating a healthy lifestyle.

Consistent branding is key

A brand is recognized only if it is consistent. For instance, you associate the color red with Coca Cola and the tagline ‘Just Do It’ with Nike purely because of how omnipresent these elements are in the companies’ branding.  

Work on consistent templates 

To work on a theme and style, it is best to create multiple templates that align with the style, color, theme, concepts, and fonts that you have decided on. This way, you will just have to fill up the customizable aspect of the design and still ensure a common style and theme. 

These are just some of the ways in which you can choose and incorporate a style and a theme in your social media profile. In essence, you must pick a color, font, image style, and content that best resonates with your brand and replicate them in various designs and posts across your social media handle.  If you liked this article and want to check out my templates that incorporate specific styles and themes in their designs, have a browse around the My Social Media Toolkit website.

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