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Social media marketing was seen as a waste of time and resources only ten years ago. Not as many people had smartphones, not as many social media sites were around, and e-commerce was reserved only for big-name brands. The internet has rapidly changed since, making social media marketing necessary for a brand to grow. Here’s how to use it to your company’s advantage.  What is Social Media Marketing? Social media marketing can be a foreign concept if you aren’t cued into the internet’s changing landscape. However, many original principles of marketing and advertising remain. Only now, instead of physical flyers…

Content strategy is crucial in today’s world where competition is fierce on social media. We will now get into details on how to create a content marketing plan.  1. Decide what you want to accomplish. What is the purpose of your content marketing plan? What are your reasons for creating a content marketing strategy? Plan your strategy according to your goals, and you will make better decisions about what to do. 2. Work on a persona study. You must clearly define your buyer persona in order to develop a successful plan for creating your content. Those starting out in marketing…

In general, “design style” refers to how certain design elements, such as colors, fonts, compositional styles, and so on, are employed, but on a deeper level, it relates to the techniques a designer utilizes to achieve certain design goals. A design theme is an overarching idea that is used to maintain consistency and repetition in the design of several goods in the same family. Consistency may be found in packaging, advertising efforts, and so forth. The second thing that most people ask me is how I decide on a design and theme for a social media page. That is precisely…