Did you know that people have to be exposed to a brand five to seven times to remember it? This means your brand needs to be strong, consistent, and everywhere. Knowing where to start with branding your company can be murky, which is why we’ve created this ultimate guide to branding your business. What is Branding? Branding is the essence of your company. It’s those visual and audio cues, like the company name, slogan, and logo, that stick in the buyer’s mind. Branding is what keeps your company relevant in the consumer’s mind and worthy of discussion. It encompasses your…

Social media marketing was seen as a waste of time and resources only ten years ago. Not as many people had smartphones, not as many social media sites were around, and e-commerce was reserved only for big-name brands. The internet has rapidly changed since, making social media marketing necessary for a brand to grow. Here’s how to use it to your company’s advantage.  What is Social Media Marketing? Social media marketing can be a foreign concept if you aren’t cued into the internet’s changing landscape. However, many original principles of marketing and advertising remain. Only now, instead of physical flyers…

In general, “design style” refers to how certain design elements, such as colors, fonts, compositional styles, and so on, are employed, but on a deeper level, it relates to the techniques a designer utilizes to achieve certain design goals. A design theme is an overarching idea that is used to maintain consistency and repetition in the design of several goods in the same family. Consistency may be found in packaging, advertising efforts, and so forth. The second thing that most people ask me is how I decide on a design and theme for a social media page. That is precisely…