Introduction: Social media has become an essential component of any business’s marketing strategy, including financial planning firms. However, with so many platforms and metrics to choose from, it can be challenging to determine which actions are driving real results and which are not. In this article, we’ll explore how to measure the return on investment (ROI) of your social media efforts and make data-driven decisions to improve your strategy. It is important to note that measuring ROI on social media can be difficult, but by understanding the metrics and tools available, financial planners can make informed decisions to maximize their…